The ReadersBrain® Method
What features make one paragraph flow, while another clunks? What is the single feature that makes every reader believe an essay is well-written? I’m a copywriter, published writer, and veteran professor of writing, so I live for the whys and hows of writing. And, as I discovered, my students changed their writing dramatically when I showed them the science behind how writing works.
Bringing Science to Teaching Writing
I dedicated my life to creating a science-based approach to writing. The result, the ReadersBrain® Method, has helped tens of thousands of students dramatically improve their writing. And this method works as well for third graders, high school students, and college sophomores. The ReadersBrain Method® also lies at the heart of my three books, all published by Cambridge University Press. These include the best-selling The Reader’s Brain: How Neuroscience Can Make You a Better Writer and the forthcoming textbook, Writing for the Reader’s Brain: A Science-based Guide.
Fostering Dramatic Results in Student Writing—and Reading
The ReadersBrain® Method uses the highly predictable ways our reading brains respond to written English. This method helps students understand how sentences, paragraphs, and documents work. The result? Students write clear, tightly-organized sentences and paragraphs. Moreover, they also spot and revise errors in their own work and their peers’. Even the students who clearly hate reading and writing improve when you show them how a reader’s brain would handle a sentence.
The ReadersBrain® Method
The Reader's Brain is the first science-based guide to writing. Discover how our minds process written language to shape words, sentences, and documents. Writing is a science, not an art.
